Buch-Review - Hannes Kleist - 08.08.2019
After reading this book on company missions, we rebuilded Stanwood’s vision ditching all ego goals and focusing on the highest quality digital products and wholesome work.
When faced with a result that doesn’t go according to plan, a series of perfectly effective short-term tactics are used until the desired outcome is achieved. But how structurally sound are those solutions?
Apple’s WHY, to challenge the status quo and to empower the individual, is a pattern in that it repeats in all they say and do.
Should we become a premium brand? Instead of focusing on MVP and time-to-market we could build the best most robust software.
“If I had asked people what they wanted,” he said, “they would have said a faster horse.”
How would that translate to us?
Making it even more difficult for ourselves, we remind ourselves of our values by writing them on the wall … as nouns. Integrity. Honesty. Innovation. Communication, for example. But nouns are not actionable. They are things. For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our But Southwest was not built to be an airline. It was built to champion a cause. They just happened to use an airline to do it. “You know what I love about my life?” he starts this time. “I get to wake up every day to do something I love. I get to inspire people to do the things that inspire them. In fact, the best part is trying to figure out all the different ways I can do that. In business, like a bad date, many companies work so hard to prove their value without saying WHY they exist in the first place.
It is a company’s responsibility to look after the employees first. Happy employees ensure happy customers, he said. And happy customers ensure happy shareholders-in that order.
Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. According to the Law of Diffusion, mass-market success can only be achieved after you penetrate between 15 percent to 18 percent of the market. That 15 to 18 percent is not made up of people who are simply willing to buy the product. It is the percentage of people who share your beliefs and want to incorporate your ideas, your products and your services into their own lives as WHATs to their own WHYs. The entire act of incentivizing an influencer is manipulative. It renders the influencer completely inauthentic to his or her group.
Gates doesn’t have energy, but Bill Gates inspires. My cause-to inspire people to do the things that inspire them-is WHY I get out of bed every day.
Very close to mine, actually.
To reach the billion-dollar status, to alter the course of an industry, requires a very special and rare partnership between one who knows WHY and those who know HOW.
I am definitely a HOW. Where do I find a WHY person?
What if the goal was to do better work this week than we did the week before? “Because the work we’re doing now is better than the work we were doing six months ago. And the work we’ll be doing six months from now will be better than the work we’re doing today.
Interesting. Comes very close to my “Stanwood = University”.